Shopify Collection Page Descriptions
Write collection copy that helps people choose.
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Write collection page content for a Shopify store. Store and audience: [STORE_AND_AUDIENCE]. Collections and the products in each: [COLLECTIONS_AND_PRODUCTS]. Brand voice: [VOICE]. Target phrases (verified from search data or customer language): [TARGET_PHRASES]. For each collection, write: - A page title (under 60 characters) and meta description (under 155 characters) that describe the collection accurately. - A short intro (40 to 70 words) above the product grid that says what is in the collection and who it suits, using a natural mention of the target phrase. - A "how to choose" block (60 to 100 words) placed below the products, covering two or three decision factors (size, material, use), written from the facts I provide. - Three FAQ items. - Internal links to two related collections with descriptive anchor text. - Alt text for the collection banner image. Rules: do not stuff keywords; do not claim things about the products that I did not provide (mark [ADD FACT]); avoid duplicated text across collections; keep the introduction short so products stay visible on mobile. Add a checklist (unique titles, working links, filters named clearly, sort order sensible, empty-collection handling) and a process for updating seasonal collections. Confirm theme capabilities (where text can be placed) in the current documentation.
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Collection: Ceramic mugs Page title: Handmade Ceramic Mugs | Studio Name (44) Meta description: Wheel-thrown mugs in speckled and glossy glazes. Sizes from 250 ml to 400 ml, dishwasher safe. (112) Intro (55 words): "Every mug here is thrown by hand and glazed in small batches. Choose by size and handle, then by glaze. Not sure? Start with the 350 ml: it suits tea and coffee." How to choose: capacity, handle shape, glaze finish. FAQ: Are they dishwasher safe? [ADD FACT]. Banner alt text drafted.
Illustrative only, made-up data. Your results will differ and must be reviewed.