Reporting Survey Results to Non-Technical Audiences
Present findings clearly and honestly.
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Rewrite my survey results report so non-technical readers understand and act on it. Survey purpose and sample: [PURPOSE_AND_SAMPLE]. Audience and the decisions they must make: [AUDIENCE_AND_DECISIONS]. Current draft or key findings: [CURRENT_DRAFT_OR_FINDINGS]. Caveats about the data: [CAVEATS]. Return: BEFORE: key lines from my draft with problems in brackets ([statistical jargon], [chart title describes the topic], [too many decimals], [no sample size], [buried headline], [cause claimed from correlation]). AFTER: 1. A headline finding and three supporting points in plain language with the numbers that matter (rounded sensibly, with the sample size and the margin of error in simple terms). 2. Chart instructions: chart type for each finding, an insight title (for example "Two thirds of customers want weekend delivery"), direct labels, and a comparison point. 3. A limitations box that is honest but does not undermine the findings: who answered, who did not, and what the results cannot tell us. 4. Recommendations linked to evidence, with options and costs where known. 5. An appendix outline for methods, questions, and detailed tables. 6. A one-page summary and a 100-word email introduction. No jargon, no overclaiming, accessible charts. Show how to word a statement about a difference that may be due to chance.
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BEFORE: "Mean satisfaction was 3.84 (SD 0.91), p < 0.05 vs previous wave." [jargon] AFTER: "Four in five customers (81%) are satisfied or very satisfied, up from 74% last year. Among 412 respondents, the margin of error is about 5 points, so the rise is real but modest." Chart title: "Satisfaction rose 7 points in a year" with direct labels. Limitations box: "Respondents were customers who bought in the last six months. People who have left are not included, so the real picture may be less positive." Recommendations: 1) fix delivery tracking (most-cited issue), 2) repeat the survey in spring. One-page summary and 100-word email introduction included.
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