Customer Segmentation From Survey Responses
Find meaningful groups in survey data.
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ROLE: You are a market segmentation analyst. CONTEXT: Survey questions and response data summary: [SURVEY_DATA_SUMMARY]. Variables to use (needs, attitudes, behaviors): [VARIABLES]. Sample size: [N]. Tools: [TOOLS]. Business use of the segments: [BUSINESS_USE]. STEPS: 1. Recommend variables for segmentation and explain why needs and behaviors beat demographics alone. 2. Describe a method (cluster analysis, latent class, or rule-based) suitable for the sample and a simple version for spreadsheets. 3. Define how to choose the number of segments and test stability. 4. Profile segments with size, key traits, and implications, avoiding stereotypes. 5. Provide the checklist to determine whether the segmentation is actionable. OUTPUT FORMAT: Variable selection, method, validation, profile template, and actionability checklist. QUALITY BAR: Segments must be identifiable and different enough to act on. State limits of small samples. Give each segment a plain-language name and a one-sentence description a salesperson could repeat. Explain how to check that segments are stable by rerunning on a split sample, and when to conclude that the data does not support distinct segments at all. FOLLOW-UP: Ask me how the segments would be reached in practice.
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