Market Research Survey for a New Product Concept
Test a concept with a target market.
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ROLE: You are a market researcher. CONTEXT: Product concept: [CONCEPT_DESCRIPTION]. Target market: [TARGET_MARKET]. Price range under consideration: [PRICE_RANGE]. Competing options: [COMPETITORS]. Budget and sample access: [BUDGET_AND_ACCESS]. Decision to be made: [DECISION]. STEPS: 1. Define the research questions: need, interest, willingness to pay, preferred features, and barriers. 2. Design a questionnaire: screener, concept presentation text that is neutral, purchase intent scale, price sensitivity questions (for example the Van Westendorp price meter), feature prioritization, and demographics. 3. Explain how to analyze price sensitivity results and what ranges to consider, with the calculation steps. 4. Describe the biases to avoid (hypothetical bias, concept enthusiasm, sample bias) and how to adjust interpretation, for example by discounting stated intent. 5. Define decision thresholds in advance: what results would lead to proceed, revise, or stop. OUTPUT FORMAT: Research design, questionnaire text, analysis steps, bias notes, and decision rules. QUALITY BAR: Neutral wording; no leading descriptions. Be explicit that stated intent overstates actual purchase. FOLLOW-UP: Ask me what we would do differently if the lowest acceptable price is lower than our cost.
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