Google Analytics Monthly Traffic and Conversion Report With Commentary
Turn exported numbers into a short plain-language report.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Write a monthly website report. Data: sessions or users, engagement rate, conversions or key events, top channels, top pages and device split, for this month and last month: [ANALYTICS_DATA]. Campaigns and changes made: [CAMPAIGNS_AND_CHANGES]. Audience: [AUDIENCE]. Open with a single sentence a manager could read in a meeting. Give a table with this month, last month, change and percent change, with arithmetic, and one conversion rate calculation in full: 180 conversions from 6,000 sessions is 3.0 percent. For the three biggest changes, list the evidence I gave and a hypothesis, labelled as such, with the next check; do not claim cause, and propose a test. Say what we did and what we will do. Add data caveats: consent-related gaps, tracking changes, bot filtering, sampling or thresholds [VERIFY]. List known data issues for the month, keep the tone calm and factual, and end with the decisions needed. Keep the report to one page and put the table before the commentary. If a number looks wrong, say so and ask me to check the source before it goes to the audience.
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Invented report. Sessions 13,800 (last month 12,000, +15 percent). Conversions 400 (384, +4.2 percent). Conversion rate 2.9 percent (3.2). Headline: traffic rose faster than conversions, so the rate fell. Biggest changes: paid social sessions +1,200 with a conversion rate of 1.5 percent; organic search stable. Hypothesis, not fact: the new campaign brought many first-time visitors with lower intent. Next: send paid social traffic to a page matching the ad and compare. Data note: cookie banner choices reduce measured sessions. Check the arithmetic: 13,800 less 12,000 is 1,800, or 15 percent; conversions 400 less 384 is 16, or 4.2 percent.
Illustrative only, made-up data. Your results will differ and must be reviewed.