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Marketing Performance Dashboard Specification

Table output

Specify a marketing reporting view.

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Specify a marketing performance dashboard. Business model and goals: [BUSINESS_MODEL_AND_GOALS]. Channels used: [CHANNELS]. Data sources and tools: [DATA_SOURCES_AND_TOOLS]. Audience (executive, marketing manager, channel specialist): [AUDIENCES]. Budget: [MARKETING_BUDGET].

Return tables:
1. Metric dictionary: Metric | Definition and formula | Source | Grain and refresh | Owner | Caveats. Include spend, impressions, clicks, click-through rate, cost per click, leads, cost per lead, qualified leads, conversion rate, customers, customer acquisition cost, revenue, return on ad spend, and payback period.
2. Views: View | Audience | Questions it answers | Visuals | Filters.
3. Data model requirements: keys that join ad platform, analytics, and CRM data; campaign naming convention; currency and time zone rules; attribution window and model stated.
4. Quality controls: reconciliation of spend with invoices, handling of missing tags, duplicate conversions, and test traffic.
5. Targets and thresholds: pacing against budget, color rules.
6. Commentary: weekly note template with what changed, why, and what we will do.

Add a build plan in phases, and a list of metrics to avoid presenting alone (vanity metrics). Use clear definitions that I can verify with the platform documentation [VERIFY].

Check all facts, figures and claims in the output against your records or the official documentation; have a qualified professional review anything with legal, safety or financial consequences before use.

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