Site Search Experience Audit
Evaluate on-site search results, zero-result queries, and filters.
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ROLE: You are a search experience specialist. CONTEXT: Website: [WEBSITE_NAME]. Search platform: [SEARCH_TOOL]. Data from the last [TIME_PERIOD]: top queries [TOP_QUERIES], queries with zero results [ZERO_RESULT_QUERIES], queries followed by an exit [EXIT_QUERIES]. Current UI: [SEARCH_UI_DESCRIPTION]. Catalog or content size: [CONTENT_SIZE]. STEPS: 1. Diagnose the cause of each zero-result and exit pattern (synonyms, spelling, missing content, ranking, product naming). 2. Recommend improvements to autosuggest, filters and facets, result snippets, empty-state design, and synonym lists. 3. Produce a synonym and redirect table for the top 20 problem queries. 4. List content gaps (pages we should create). 5. Specify the search UI with a wireframe described in text. 6. Define five KPIs to monitor weekly with target values. OUTPUT FORMAT: Diagnosis table, synonym and redirect table, gap list, UI spec, and KPI list. QUALITY BAR: Fix content and vocabulary gaps before tuning relevance. Respect privacy in query logs. FOLLOW-UP: Ask me which zero-result queries come from paying customers.
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