Looker Studio Marketing Dashboard Decision Usefulness Audit
Check whether the dashboard leads to action.
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Audit a marketing dashboard for usefulness. Charts and metrics: [DASHBOARD_ELEMENTS]. Decisions made in the last quarter using it: [DECISIONS]. Meetings where it is used: [MEETINGS]. Make a table with the element, the decision it informs, the person who acts, how often it is viewed if known, the last time anyone acted on it, whether it has a target, and a classification: essential, useful or decorative. Count each class and show the percentage of decorative elements. For decisions with no supporting element, say what metric would help and whether the data exists. Propose a simplified layout of at most eight elements. Ask the main users what they actually look at before removing anything, and keep removed elements on an appendix page for a month. Keep the audit to a table and a proposed layout. If I did not list any decisions, say that the audit cannot be completed and ask me for them. Suggest a ten-minute check with the main users to confirm the classification before anything is removed.
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