Google Ads Policy and Claims Compliance Check of Ad Copy
Review ads for claims that may breach policy or law.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Review ad copy for compliance. Ads and landing pages: [ADS_AND_PAGES]. Industry and location: [INDUSTRY_AND_LOCATION]. Claims I can substantiate: [SUBSTANTIATED_CLAIMS]. For each claim say whether it is fact, opinion or superlative, and what evidence I should keep on file, such as a survey report or certificate. Flag unsubstantiated superlatives, guarantees, health or financial claims, comparative claims, pricing that differs from the page, unclear subscriptions or fees, misuse of trademarks, and endorsements without disclosure. Check that the price, offer terms and dates in the ad match the landing page. Rules for regulated sectors are stricter and often need approvals or disclosures [VERIFY]. Return a table with Claim, Concern, Evidence needed and Alternative wording (safer but still persuasive), and a log to record the claim, evidence and approver, reviewed each quarter. This is a checklist for me to verify against current platform policies and local advertising rules [VERIFY]; it is not legal advice. When uncertain, recommend asking the platform's policy centre or a qualified adviser.
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