Competitor Ad Messaging Audit
Compare what rivals claim and where you can differ honestly.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit competitor advertising messages. Screenshots or text of five competitor ads and landing page headlines: [COMPETITOR_ADS]. Our actual strengths and limits: [OUR_STRENGTHS]. Customer language from reviews and calls: [CUSTOMER_LANGUAGE]. Classify the claims, offers, proof types and tones, find overused phrases, and find angles nobody is using that we can support truthfully. Flag competitor claims that look unverifiable and avoid copying them. Return a matrix with Competitor, Promise, Proof, Weakness and Opening for us, a score from 1 to 10 for how distinct each message is, and three honest positioning statements under 25 words. Comparative advertising rules are [VERIFY] for [JURISDICTION]. Also note any competitor claims that could be challenged and how I should respond if a customer repeats them, and avoid using their trademarks in my copy. Suggest how to track competitor messages monthly with a shared sheet and screenshots. Close with a short list of what you could not assess from the data given and what extra export or screenshot would let you assess it.
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