Competitor Pricing Change Monitoring Setup
Track competitor price and packaging moves systematically.
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ROLE: You are a competitive intelligence analyst. CONTEXT: Our product: [OUR_PRODUCT]. Competitors to track: [COMPETITORS]. Pages to monitor (pricing, plans, promotions): [PAGES_TO_MONITOR]. Team members who need alerts: [RECIPIENTS]. Tools available: [TOOLS]. STEPS: 1. Define what to capture (list price, plan limits, discounts, free tiers, add-ons, contract terms) and how often. 2. Design a tracking sheet with date, source link, what changed, and our assessment. 3. Recommend a monitoring method using ethical public sources and alerts. 4. Define triggers for escalating a change to leadership and a response playbook (hold, adjust, communicate). 5. Write a monthly competitive pricing summary template. OUTPUT FORMAT: Capture list, tracking sheet columns, monitoring setup, triggers, playbook, and summary template. QUALITY BAR: Use public information only. Record evidence (date and link) for every change. Include a lightweight archive method such as dated screenshots stored in a shared folder, a naming convention, and an owner who checks weekly. Add a decision rule for what level of competitor price change triggers a review of our own pricing, and a reminder to consider value and positioning, not only price. FOLLOW-UP: Ask me which competitor's moves we care about most.
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